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Some followers of Suitsupply have expressed outrage at the brand's new ads. Most companies try to avoid controversy.
Gay men in suit its newest ad campaign, however, Suitsupply dove right into it. Founded in in Amsterdam, the European suit-maker mn quietly made a name for itself as the place where convenience, quality, and price all meet.
The ads were posted on Facebook, Instagram, and Twitter, in addition to appearing in Suitsupply stores across the globe.Beautiful Older Woman Searching Casual Sex Dating Auburn Maine
The social-media backlash was swift, fierce, and expected. The campaign launched on Wednesday, Sukt 21, and by Thursday the suit-maker's Instagram account had lost 12, subscribers, the company said.
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Others voiced their displeasure through Facebook commenting. Some outright said they would boycott Suitsupply, while others expressed disgust at the images.
One particular image, of two men kissing, has gained over comments, many of them negative. He also pointed to some of the more positive reactions the ads have received.
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It's amazing what one kiss can do," de Jong said in a statement to Business Insider. De Jong says the campaign was motivated by inclusivity and celebrating suuit kinds of relationships.
He said an ad campaign featuring gay imagery was "long overdue. We are a fashion company and we sell clothes but it was not targeted to commercialize the gay community.
It was to show the message of love and attraction gay men in suit by Suitsupply," he said.
Some in Suitsupply's social-media comments praised the company for its courage in going forward with the campaign while knowing it would provoke backlash. Suitsupply has gained attention before for its provocative ad gay men in suit, most recently in when it ran a campaign showing miniature men posed on larger-than-life women.
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The Amsterdam-based suit startup Suitsupply debuted its new "Find your perfect fit," ad campaign, which prominently features gay imagery. A Frenchman has filed a discrimination suit at Europe's top rights court over a rule that requires gay men to refrain from having sex for a year. In , there was a well-known media story about two Japanese women Higashi Koyuki-san and Masahara Hiroko-san, who wanted to have.
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Some followers of Suitsupply on social media have voiced opposition to the gay-centric images. The brand said it lost 12, followers on Instagram overnight. The company said it had anticipated the reaction, but that a campaign featuring gay imagery was gay men in suit.
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